Starting a new business comes with its own set of challenges, and one of the most daunting is getting to the top of Google search results. While organic SEO is a traditional approach, it can take months or even years to see significant results. If you’re competing against a large market of more established businesses, you may never achieve the results you want.
Why pay for something that won't benefit you?
For new businesses, the most effective strategy is using Google Ads to get more 5-star reviews.
Why Google Ads is better than organic SEO:
Immediate Results
Google Ads will get you to the top of search results instantly. Unlike organic SEO, which requires time-consuming optimization, content creation, and patience, Google Ads place your business right at the top where potential customers can see you immediately.
Consistent Customer Flow
By being at the top of search results instantly, you can grow your new customer flow consistently right from the start, and at your own pace (because you have more control over it). This is crucial for new businesses that can't afford to wait for organic SEO to take effect and don’t want to be overwhelmed by too many customers they can't accommodate when their organic SEO finally catches up. Being overwhelmed with too many customer inquiries would certainly lead to a poor customer experience. Instead, Google Ads allow you to adjust your budget, enabling you to grow at your own pace.
Build Reviews and Reputation
Once you have a consistent flow of new customers, focus on building your reviews on Google. Good reviews will significantly increase your owned organic reputation in your area. People trust businesses with a lot of positive reviews, and this social proof can further boost your visibility without having to constantly fight for organic SEO placement.
Why Organic SEO Isn't Worth It:
Organic SEO is a long-term game that involves fighting for the top spot with already well-established companies in your area. For a new business, this effort is often not worth it given the resources and time required. Instead, think outside the box by leveraging Google Ads to gain immediate visibility and then gather 5-star reviews.
Having a lot of 5-Star Reviews is more powerful than organic SEO
In today’s digital age, having a lot of 5-star reviews is like gold. These reviews improve your organic ranking like SEO used to do and they build trust among potential customers in your area. When people see you have tons of glowing reviews, they are more likely to choose your business over others.
Conclusion
For new businesses looking to make an immediate impact, Google Ads offer an unbeatable strategy. They provide instant visibility, a consistent flow of new customers, and an opportunity to build up your reviews quickly. This approach allows you to bypass the lengthy process of organic SEO and focus on what truly matters: growing your business and building a stellar reputation.
Don't waste time on strategies that may take months or years to show the results you need. Leverage Google Ads and watch your business skyrocket.
Bonus: Get an automated process for getting more reviews from each client! (we have automation for this)
To learn if Google Ads is a good strategy for your business (it probably is) schedule a call with our Google Ads Experts.
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